It is not a secret that to actually bring in more customers to your product, you should first be able to know what kind of competition you do have and what kind of thing are you really offering. That way, you can specifically pinpoint what would you be offering and where you should target the product.
It seems like this kind of technique is being put into action by Car and Driver magazine. In previous years, Car and Driver magazine was mainly targeting the automotive enthusiasts audience. However, today, they are redesigning the magazine so as to bring in not only that specific audience but a broader range of readers.
You have seen them on all kinds of cars: tail lights that are an obvious aftermarket modification that give even the most nondescript compact sedan an attention getting, stylish look. From Neons to Civics, and from Dakotas to Escalades, and for mostly any model in between, enthusiasts are changing their vehicle’s appearance with these cool looking mods. Exactly what are they? Some call them European tail lights while others call them Altezzas, after the name of a popular manufacturer of this type of tail light. No matter what you call them, you can install a pair in less than one hour on your vehicle.
European tail lights are an easy to install modification of your car’s tail light assembly. Available as either “clear tail lights” or “red tail lights” your stock tail light assemblies are replaced with a custom fitted unit developed for your particular make/model. In short what you are doing is installing crystal clear or red lenses that go over bullet-style taillight and turn signal lenses. The new lenses, paired with style rings and platings, help to accentuate the light emitting from auto tail lights and turn signals for a distinctive look that is vastly superior to the original design.